Data Mining In A Nut Shell Essays - Business Intelligence

Data Mining In A Nut Shell In todays business world, information about the customer is a necessity for a businesses trying to maximize its profits. A new, and important, tool in gaining this knowledge is Data Mining. Data Mining is a set of automated procedures used to find previously unknown patterns and relationships in data. These patterns and relationships, once extracted, can be used to make valid predictions about the behavior of the customer. Data Mining is generally used for four main tasks: (1) to improve the process of making new customers and retaining customers; (2) to reduce fraud; (3) to identify internal wastefulness and deal with that wastefulness in operations, and (4) to chart unexplored areas of the internet (Cavoukian). The fulfillment of these tasks can be enhanced if appropriate data has been collected and if that data is stored in a data warehouse. According to Stanford University, A Data Warehouse is a repository of integrated information, available for queries and analysis. Data and information are extracted from heterogeneous sources as they are generated....This makes it much easier and more efficient to run queries over data that originally came from different sources. When data about an organizations practices is easier to access, it becomes more economical to mine. Without the pool of validated and scrubbed data that a data warehouse provides, the data mining process requires considerable additional effort to pre-process the data (SAS Institute). There are several different types of models and algorithms used to mine the data. These include, but are not limited to, neural networks, decision trees, rule induction, boosting, and genetic algorithms. Neural networks are physical cellular systems which can acquire, store, and utilize experiential knowledge (Zurada). Neural networks offer a way to efficiently model large and complex problems. Decision trees are diagrams used for making decisions in business or computer programming. Branches are used to represent choices with associated risks, costs, results, or probabilities. Rule induction is a way of deriving a set of rules to classify cases (Two Crows). These set of rules differ from those in a decision tree in that they are independent from one another. Boosting is a technique in which multiple random samples of data are taken and a classification model for each set of data is made (Two Crows). The genetic algorithm is a model of machine learning, whose behavior is based on the processes of evolution in nature. Populations of data are resented by chromosomes and then go through a process of evolution. The members of one set of data compete to pass on their most favorable characteristics to the next generation of data. This process continues until the b est data is found. Many of the models and algorithms used in data mining are simplifications of the linear regression model. Data Mining is largely, if not entirely used for business purposes. The highest users of data mining include banking, financial, and telecommunications industries (Two Crows). A survey taken by Two Crows Corporation turned up these applications of data mining: ? Ad revenue forecasting ? Churn (turnover) management ? Claims processing ? Credit risk analysis ? Cross-marketing ? Customer profiling ? Customer retention ? Electronic commerce ? Exception reports ? Food-service menu analysis ? Fraud detection ? Government policy setting ? Hiring profiles ? Market basket analysis ? Medical management ? Member enrollment ? New product development ? Pharmaceutical research ? Process control ? Quality control ? Shelf management/store management ? Student recruiting and retention ? Targeted marketing ? Warranty analysis Data mining will have a different effect on different industries in the business world. In the telecommunications industry, for example, in order to retain or build market share and expand or develop new products and services, service providers will have to make the necessary adaptations and changes that the industry and pace setting technology requires. The most successful telecommunications companies will, of course, be the ones who can develop and market products and services that customers will buy, says Julian Kulkarni, SAS institute Europes Product Marketing Coordinator for telecommunications. But high customer churn rates in telcom markets show that you cannot depend on customer loyalty. To thrive, companies must know their customers, their products, their own operations, and the competition better. The key to succeeding in

Planning functions

Planning functions Planning is a decision making process. It helps one to decide on what to do and how to do it. There are six steps to follow when planning. First and foremost, one has to analyze the situation. Two constraints are very important at this stage and they are time and resources. Gathering of information and interpreting is done at this stage. Advertising We will write a custom essay sample on Planning functions specifically for you for only $16.05 $11/page Learn More Also, a summary of all the relevant information is done. Identification and diagnosing planning assumptions is done. In addition issues and problems are identified. The second step is having alternative goals and plans. Alternative goals that can be implemented later are provided. It also gives plans used to implement the goals. Thirdly, evaluation of goals and plans is done. Advantages and disadvantages on alternative goals and plans are evaluated. Also, the possible effects of the goals and plans are evaluated at this stage. Fourthly, selection of the goals and plans is carried out. The most appropriate and feasible goals and plans are selected. Right judgment is crucial at this stage. In the fifth step, implementation of the designed plans takes place. This helps one to achieve the set goals. To implement a plan, the manager must understand it well. Also, resources to implement the plan must be available. Finally, monitoring and controlling are important. These help one to know whether his/ her plan is succeeding. Continuous monitoring of the actual performance against unit’s goal should be done. Implementation is the most important step in planning. The reason behind this is that implementation of plans helps in achieving the set goals (Darlkir, 7). There are three types of plans that can be used in different organizations. These include, single used plans, standing plan, and contingency plan. Singles of standing plans are policies, a procedure and rules (Ingram, p ara.4). Contingency plans are meant for specific situations. This is incase things don’t move as expected. Contingency planning involves flexibility and adaptation. Also, mastery is needed due to the changing conditions. They include planning for marketing. The reason behind is to get support from the stakeholders. In addition, they allow for understanding from the stakeholders (Ingram, para.5). In our organization we usually use standing plan. The reason behind is that we usually deal with activities that need much time before completion. Also, in our organization we have many different departments where this kind of planning is more applicable. From the above literature, I have been able to learn that planning is one of the key aspects in any organization. Implementation of a plan is one of the most important steps in any planning. Implementation helps in achieving the already set goals. Without the implementation of a plan, the other work done during the planning process will be of no importance. Different plans can be applied in different organizations. The kind of plan to be used depends on the type of activities taking places in an organization. Darlkir, Kimiz. Knowledge management in theory and practice. New York: Technology partner. 2011. Print. Ingram, David. Define single use, contingency standing plans for business. January 26, 2011. April 22, 2011.

Strangers to these Shores Essay Example | Topics and Well Written Essays - 1250 words

Strangers to these Shores - Essay Example This book feature topics pertaining to a plethora of current issues, including Afrocentrism, multiculturalism, political correctness, the glass ceiling, ethnoviolence, immigration, illegal aliens, and bilingual education apart from serving as a popular and versatile guide and informant to general educators and historians alike in the field of racial and ethnic relations. The book unfolds in the form of a story of a society determined to rise out of the dredges of the disadvantages of diversity. The basic aim that this society seems to have in mind revolves around the achievement of unity through an amalgamation of all its varied sections as it strives to retain its right to be different. Unity in Diversity seems to be the underlying message of this book. The content builds up on the all important premise that without a clear understanding of different lifestyles and ways of living, the population in general will not get the scope to enjoy a broader perspective in their own lives. This thought can be called a summation of all the ideas in this book. Strangers to these Shores goes on to give an insight into various communities and so called minorities who have the potential to transport us to unknown lands and their unknown cultures. In this book, as the title implies, the author has dealt with the migrant and his experiences in terms of arriving upon the great land called America as a stranger. The stranger here is one who has come from far away and more importantly, it implies to that person who has ventured out of his home and accepted way of life for the first time in search of greener pastures. This stranger can change his status only when he lives here and has his future generations growing up to be essentially American. But what about those religious sentiments and one basic culture that is so strongly embedded into the migrant's identity and basic attitude towards life and work Does that simply vanish This book seek to find out the facts and present these findings in a clear and precise manner. As demonstrated by the author in all his chapters, the great American mosaic is one that consists of a plethora of races and ethnicities functioning under the salad bowl syndrome. While the ethnic background of a person, irrespective of the country he is residing in, is an important feature that forms the basic make up of his identity and renders him a strong identity, we also have to acknowledge the fact that religion has a large role to play in this regard. While not necessarily staunch or conservative, the American population in general is one that takes things easy on the religious front - barring a few catholic sections. This attitude is reflected in their religious structures and way of living, which lack the excessive ornamentations that one will constantly find in Europe. A important premise on which one can conduct studies regarding such religious minorities is that in any country that boasts of rich diversity where its population is concerned, there are various factors that support its argument for the state of political and cultural affairs. While race and ethnicity are important factors, religion holds its own when it comes to identities and conflicts that erupt in the face of group interactions. In the twelfth chapter titled, Religious Minorities, the author has dealt with those groups that follow a specific religion and are a minority. These groups exist in various nooks and

See Attachment Essay Example | Topics and Well Written Essays - 750 words

See Attachment - Essay Example By doing this, they would be assimilated into the American culture. Most of the Cherokee adopted the new culture; most of them learned English and became Christians. They rather preserved some of their cultures and traditions; they included ceremonial dances, and their ball games ritual. Missionaries and the federal agents deemed the Cherokees a great success in the process of adopting the white culture. In 1802, an authorized removal policy began to take place. Presidents Thomas Jefferson government signed an agreement to purchase all the Indian land in Georgia immediately (Theda and Green 2005 p.g10). Creeks and Cherokee occupied much of the land that was claimed by Georgia this land extended to the Mississippi River (present day Alabama and Mississippi). Indian land could only be acquired by the use of treaties with the federal government as the Indian nation was deemed sovereign. In the near the beginning of 1800 the federal government occasionally bribed the southern Indian territories including the Cherokee to signing land treaties. In the treaties, they blindly sold their land and were guaranteed right to keep the remaining land. Cherokees took a bold step to evading the removal. They put together their laws, made a constitution and later on elected John Ross as the principal secretary. Ross joined Charles hick (Theda and Green 2005 p.g13), and Major Ridge in the Cherokee Triumvirate he gained lots of recognition due to his efforts in negotiating the treaty of 1819. New Echota was launched in 1825 as the capital of Cherokee. In the years between 1827 and 1831 the Georgia legislature, unrestricted pushed their jurisdiction to the Cherokee territory and passed laws purposing to close down laws and government of the Cherokees. They even put a motion a procedure to capture the Cherokees’ land and partition it into parcels and

Language of the Brochure Essay Example for Free

Language of the Brochure Essay Firstly, the brochure gives the impression that the resort is the best in Tenerife. The holiday resort is described as, ‘the largest, most vibrant, holiday centre in Tenerife†¦Ã¢â‚¬â„¢. This uses super latives to persuade the readers that the Sun Valley Beach Club is the best because if the Sun Valley are describing the resort the largest and most vibrant, they are saying that the resort has lots of availability in order to fulfil customers as the resort is so popular while also being full of life and energy which may also suggest that, again, the resort may be popular with tourists. The word, ‘most’ is a super lative because if you want to be the most at something nothing can be more or beat you at something. For example, if you are the most funniest person in school, no one else in the school can be funnier than you, they can only be less funnier than you. This will cause people to listen because the resort is the largest and most vibrant compared to all the other holiday resorts in Tenerife and you want the best value for money. Therefore, readers would want to book a bargain holiday at the Sun Valley Beach Club. Also, the brochure gives the impression that the resort is in a great location. The brochure tells us there is, ‘low rainfall and year round temperatures of 25-30 °C’. This uses facts to persuade the readers that the Sun Valley Beach Club is in a great location because when you go on holiday, if it is raining, you have to stay inside but everyone wants to make the most of your holiday but if you just stay inside, you can’t get out and go activates. In this case, Tenerife has great beaches so the tourists may want to go to the beach or go swimming. The phrase, ‘25-30 °C’ is factual because it is saying that the temperatures can only be 25-30 degrees in Tenerife. Also, people like hot places like Tenerife because it is easier to relax in a hot place and when you are on holiday, you want to relax and have a good time. This will also cause readers to listen to the Sun Valley Beach Club because facts are more believable because they are true so people will believe the information on the brochure. Therefore, readers would want to book a hot and rainless holiday at the Sun Valley Beach Club. Next, the brochure gives another impression that the resort has a lot of activates on offer for a great price. The brochure explains that the resort offers, ‘a full range of water-sports, tennis, mini golf and riding’. This uses lists to persuade the reader that the resort has a lot of activates because not everyone is the same and likes doing the same activates because different people have different likes and dislikes. If you have a resort with different activates, you would prefer to go to the Sun Valley then another resort that only has one activate on offer, especially if you were a family with children that are all different. The phrase, ‘full range’ is involved in a list because when something has a full range, it has everything to do with that thing. For example, when you have a full range of activates, you have loads of activates. This will cause readers to want to listen to the Sun Valley Beach Club holiday providers because tourists would want to keep active on holiday and the resort contains a lot of activates. Therefore, readers would want to book a fun and active holiday at the Sun Valley Beach Club. Lastly, the brochure gives the impression that the resort will be enjoyable for everyone. The brochure says to the parents, ‘why not relax in the poolside bar area keeping them in sight†¦Ã¢â‚¬â„¢. This uses conversational tone to persuade the reader that the resort is enjoyable because both parents and children has things that they can enjoy. In this case, the children can play in the swimming pool while the parents can drink and chat to other people whilst still being in reach of their children. The phrase, ‘why not’ is conversational because it sounds like advice and a friend give you advice. It also sounds like Sun Valley is letting them have their say whether or not they want to book the holiday. This will cause readers to want to listen to the Sun Valley Beach Club’s advice because they would want to listen to a friend more than a stranger. Therefore, readers would want to book a friendly holiday at the Sun Valley Beach Club.

“Citizens of a kind” :: Essays Papers

â€Å"Citizens of a kind† The following clippings from regional Irish newspapers begin in 1923, soon after the founding of the state, and continue to the present day in chronological order. The premise informing the selection is that Travellers are caught in a dynamic of colonialism – misunderstood by the majority they live amongst, and disadvantaged by their difference. Their situation is comparable, in many instances, to that of gypsies throughout Europe and the indigenous minorities of many ex-colonies. It is no coincidence that attitudes toward Travellers, as evidenced by some of the following clippings, hardened in the decades following the founding of the Irish State in the 1920s. The early years of the republic were difficult economically, and a nationalist ideology of a homogenous, mono-cultural, unquestioningly Catholic united state was perpetuated as a consolation for the loss of privileges enjoyed as part of the Empire. The transfer from colonial to post-colonial status problematised the pla ce of this minority population, and internal tensions surfaced in the absence of a colonial presence to demonise. I have concentrated on papers covering the general West of Ireland / Connacht area (Galway, Mayo and Roscommon), and in particular, articles dealing with Galway, since this is my hometown, and a traditional Traveller stronghold. Most clippings are from the longstanding Connacht Tribune. In a report on a Galway Urban Council meeting entitled â€Å"Nomads in Galway: Citizens fear an epidemic† (Connacht Tribiune 10 Mar. 1923: 5), the old colonial fear of being contaminated by the Other (in fact, a fear of secretly being or becoming the Other) is detectable: Mr J.P. O’Brien wrote on behalf of a number of citizens stating that unless the council took steps to have the gypsies who are camping†¦removed, there was a danger of epidemic breaking out. He pointed out that it was illegal for these people to camp within the urban area. They could camp a quarter of a mile outside the urban area, and then only for a couple of days. The strategy of distancing is implicit in the use of the words ‘gypsy’ and ‘nomad’, which connote that these people are somehow foreign, and most explosively, in the use of ‘gypsy’, that they are actually British. (Within the British Isles, gypsies are from Wales and England only.) The word gypsy is a dispossessing of their Irishness, and it is easier to be cruel to what is constructed as being outside the self in a new state where the ideology of nationalism is uppermost.

Mistakes and Failures of a Business Essay

Small and large business fails because they take risk to many risks in what they do. Lots of times it is the employees that make or break a business or the owner of the business, which makes a business fail. The way they fix the problem is to ask the employees what they are looking to get out of the business and what they like to see done with the business these way owners and employees can work together as a team and not make mistakes and failures in the next years to come. Lots of business blindly trust employees witch means that the worker can take from the business or have problems with others they work with from day to day. The employee will give his/her boss mix singles on the task at hand and with that the business will fail and lose profits as well there income or overheard will be lost. The biggest failure of a business is employee time theft this cost the business money and time witch can fail a business and is a big mistake the business misses every day. As stated by go4funding. com every single day, many businesses fail for numerous reasons. According to the United States’ Small Business Administration (SBA), approximately 90% of all small enterprises fail within the first two years of operation, primarily because many entrepreneurs lack the basic knowledge and experience in handling the challenges of their company in its initial stages. The following are several common problems that are encountered during this vital preliminary phase. Business owners should be informed about these issues and work diligently to address them in order to avoid failure.